Birmingham’s Trusted Watch Collector Exchange

Connect with verified collectors across the UK. Secure trades, expert authentication, and fair pricing — all from our Birmingham gallery.

1,200+Members
98%Satisfaction
£4M+Traded
Book a Free Valuation

Featured Timepieces

  • R Rolex Submariner 2023 — £8,450
  • O Omega Speedmaster ’57 — £5,920
  • T Tudor Black Bay 58 — £3,280
  • P Patek Philippe Calatrava — £14,700

Important Notice: Crown & Dial Ltd is registered in England & Wales (Company No. 14287391). Registered address: 55 Colmore Row, Birmingham B3 2AA. We operate under UK consumer protection laws and are members of the British Horological Institute. All transactions are subject to our terms and risk disclosure. Past performance of watch values does not guarantee future returns. Read full risk disclosure.

Why Collectors Choose Crown & Dial

We understand the challenges of trading luxury watches — and we’ve built a service around trust, transparency, and expertise.

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Authenticity Concerns

Every timepiece is verified by our in-house horologist using advanced case-back analysis and movement inspection. No fakes, no replicas — guaranteed.

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Fair Pricing Uncertainty

Our market-linked pricing model uses real UK auction data and current collector demand. You get a transparent valuation with no hidden fees.

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Trust Between Strangers

All transactions are escrow-protected. Funds are held securely until you confirm receipt and satisfaction. Our Birmingham gallery offers face-to-face exchanges too.

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Paperwork & Provenance

We help you document every trade with full provenance records, original box and papers verification, and UK VAT-compliant invoices for insurance purposes.

Trusted by Birmingham Collectors

Real stories from our community of watch enthusiasts and traders.

★★★★★

"I sold my Daytona through Crown & Dial and the whole process was seamless. The valuation was fair, the buyer was verified, and funds cleared in 48 hours. Highly recommend their Birmingham gallery."

James R.Solihull, West Midlands
★★★★★

"As a first-time seller, I was nervous about online watch trading. Their team walked me through authentication, pricing, and escrow step by step. Genuinely excellent service."

Sarah K.Edgbaston, Birmingham
★★★★★

"The provenance documentation they provided for my vintage Heuer was meticulous. Insurance companies accepted it without question. A truly professional operation."

David M.Harborne, Birmingham

Your Watch Trading Toolkit

Expert resources to help you make informed decisions, whether you're buying, selling, or trading.

Instant Valuation Tool

Get a real-time price estimate for your watch based on model, condition, and current market data. No commitment required.

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Frequently Asked Questions

Answers to common queries about authentication, escrow, fees, shipping, and our Birmingham gallery appointments.

Collector’s Journal

Read market insights, model histories, and collecting tips from our horology experts. Updated monthly with UK market trends.

Read latest →

Visit Our Gallery

55 Colmore Row, Birmingham B3 2AA. Open Mon–Fri 10am–6pm, Sat 10am–4pm. Appointments recommended for valuations.

Book appointment →

Ready to Trade with Confidence?

Book a free, no-obligation valuation at our Birmingham gallery or start your secure online exchange today.

By submitting, you agree to our and . We’ll never share your data.

Frequently Asked Questions

Quick answers to the most common queries from our Birmingham collectors.

Every watch submitted to Crown & Dial undergoes a multi-point inspection by our in-house horologist. We examine the movement, case, dial, hands, and bracelet for originality. We also verify serial numbers against manufacturer records and use UV light analysis for dial refinishing. The process typically takes 24–48 hours and is included in all transactions.

Our seller fee is a flat 8% of the final sale price with no hidden charges. For watches valued above £10,000, the fee reduces to 6%. There are no listing fees, no photography charges, and no escrow fees. Buyers pay no commission. We provide a full breakdown before you commit.

Yes, every transaction on Crown & Dial is secured through our UK-regulated escrow partner. The buyer’s funds are held in a client account until you confirm receipt and satisfaction with the watch. This protects both parties from fraud. For face-to-face exchanges at our Birmingham gallery, we can facilitate immediate verification and payment.

Absolutely. We specialise in trade-ins and part-exchanges. Bring your watch to our Colmore Row gallery for a same-day valuation, and we’ll help you find a suitable timepiece from our network of collectors and dealers. We handle the paperwork and balance payments securely. Trade-in values are valid for 14 days.

You can book a free appointment via the form on this page, call us at +44 121 456 7890, or email info@crownanddial.co.uk. We recommend booking at least 48 hours in advance for valuations. Walk-ins are welcome but may experience a wait. Our gallery is located at 55 Colmore Row, Birmingham B3 2AA, a 5-minute walk from New Street station.

Privacy Policy

Crown & Dial Ltd ("we", "our", "us") respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, and safeguard your information when you visit our website or use our services.

Data We Collect: We collect your name, email address, phone number, and any details you provide via our contact form or during watch valuations. We also collect technical data such as IP address, browser type, and usage patterns via cookies.

How We Use Your Data: We use your data to respond to enquiries, process watch valuations and transactions, send service updates (with your consent), and improve our website. We do not sell your personal data to third parties.

Data Retention: We retain your personal data for as long as necessary to fulfil the purposes described, or as required by UK law (typically 6 years for financial records).

Your Rights: Under UK data protection law, you have the right to access, rectify, or delete your personal data. You may also restrict processing or request data portability. To exercise these rights, contact us at privacy@crownanddial.co.uk.

Third-Party Sharing: We may share data with trusted service providers (e.g., payment processors, escrow partners) who are contractually bound to protect your data. We may also disclose data if required by law.

Contact: For privacy enquiries, email privacy@crownanddial.co.uk or write to Crown & Dial Ltd, 55 Colmore Row, Birmingham B3 2AA, United Kingdom.

Cookie Policy

This Cookie Policy explains how Crown & Dial Ltd uses cookies and similar technologies on our website. By continuing to browse our site, you consent to our use of cookies in accordance with this policy.

What Are Cookies? Cookies are small text files stored on your device when you visit a website. They help us remember your preferences, analyse site traffic, and improve your experience.

Categories of Cookies We Use:

Essential Cookies: Required for the website to function properly. These include session cookies that enable form submissions and secure navigation. No consent is needed for these cookies.

Analytics Cookies: We use Google Analytics to understand how visitors interact with our site. These cookies collect anonymised data about page visits, time spent, and click patterns. You may opt out via your browser settings.

Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness. These are set only with your explicit consent via our cookie banner.

Managing Cookies: You can control cookies through your browser settings. Disabling certain cookies may affect site functionality. To withdraw consent for marketing cookies, adjust your preferences in our cookie consent tool.

Updates: We may update this policy periodically. Changes will be posted on this page with a revised date.

Terms of Service

1. Service Provider: Crown & Dial Ltd (Company No. 14287391), registered at 55 Colmore Row, Birmingham B3 2AA, United Kingdom. By using our website and services, you agree to these Terms.

2. Acceptable Use: You agree to use our platform only for lawful purposes related to watch trading, buying, and selling. You must not misrepresent the authenticity, condition, or provenance of any watch. Fraudulent activity will be reported to UK authorities.

3. Intellectual Property: All content on this website, including text, images, logos, and design, is owned by Crown & Dial Ltd or its licensors. You may not reproduce, distribute, or modify any content without our written permission.

4. Limitation of Liability: Crown & Dial Ltd acts as a platform facilitating transactions between buyers and sellers. We do not guarantee the accuracy of third-party listings. Our liability is limited to the fees paid for our services. We are not liable for indirect or consequential losses.

5. Governing Law: These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

6. Changes: We may update these Terms at any time. Continued use of our services after changes constitutes acceptance.

Risk Disclosure

Important Notice: Trading and investing in luxury watches carries inherent risks. The value of watches can fluctuate significantly based on market demand, economic conditions, brand perception, and other factors beyond our control.

No Guarantees: Crown & Dial Ltd does not guarantee any specific return on investment or that a watch will appreciate in value. Past performance of watch models does not predict future results. Watches are collectible assets and should not be purchased solely for financial gain.

Authenticity and Condition: While we conduct thorough authentication, we cannot guarantee against undisclosed modifications or historical repairs. Buyers are encouraged to inspect watches personally or arrange independent verification.

Market Liquidity: Certain watch models may take time to sell. We do not guarantee a sale within any specific timeframe. Prices are subject to change based on market conditions.

Regulatory Status: Our services are not regulated by the Financial Conduct Authority (FCA). Watches are tangible assets and do not fall under FCA investment product regulations. You should seek independent financial advice before making significant purchases.

Contact: For questions about risks, contact us at info@crownanddial.co.uk or visit our Birmingham gallery.

Frequently Asked Questions

How do I sell my watch? Complete the enquiry form on our website or visit our Birmingham gallery. We’ll arrange a free valuation within 48 hours. Once you approve the listing, we market your watch to our verified collector network.

What payment methods do you accept? We accept bank transfers (UK Faster Payments and CHAPS), and for gallery purchases we accept debit/credit cards. All payments are processed through our secure escrow partner.

Do you offer international shipping? Currently we facilitate trades within the UK only. All watches must be delivered to or collected from our Birmingham gallery for authentication.

How long does a typical sale take? Most watches sell within 2–6 weeks. Premium or rare models may take longer. We provide monthly updates on your listing’s performance.

Can I withdraw my listing? Yes, you may withdraw your watch from sale at any time with no penalty. There are no listing fees.